In my third semester at Syracuse University, I enrolled in a PR writing course where I served as a hypothetical public relations professional for Owala. This is an example of how Owala could use the PESO model in relation to a new color drop. These materials were developed for educational purposes. The following information is not intended to be factual but is part of a class writing assignment in 2024 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.