In my third semester at Syracuse University, I enrolled in a PR writing course where I served as a hypothetical public relations professional for Owala. This is an example of an audience persona for the target audience of Owala. These materials were developed for educational purposes. The following information is not intended to be factual but is part of a class writing assignment in 2024 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.